When MaximEyes set out to launch their new AI-powered assistant, they wanted more than just a feature—they wanted a character users could connect with. The brief was simple, but challenging: create a visual identity for an artificial intelligence that feels helpful, futuristic, and human.
We brought EVAA to life—a small, charismatic, glowing robot designed to embody warmth, intelligence, and approachability. With her dynamic, energetic, and fun personality EVAA became the perfect visual ambassador for MaximEyes’ cutting-edge technology.
We explored a lot of different options for the character EVAA’s form. The goal was to make her feel intelligent and helpful, but still connected to MaximEyes core of healthcare and optometry.
EVAA made her debut at a major industry conference, where she quickly became a highlight of the MaximEyes booth and online presence. EVAA didn’t just introduce an AI product—she brought people in, made MaximEyes’s new product approachable, and, most importantly for any conference-related brand, created the possibility of lots of really fun swag!
We even created EVAA plush keychains to hand out. They were the hit of the conference!
